September 8, 2021
Splurging is awesome. At least, it feels awesome.
Shopping unleashes dopamine, the brain chemical that fuels our biological reward system. Dopamine is the reason you crave food, sugar, affection… and splurging.¹
Think about the last time you splurged. Remember the feeling of anticipation when you walked into the store or pulled up the website? That’s the dopamine pushing you towards buying.
It’s also responsible for the rush when you open the box when you get home or try on that knockout dress for the first time.
There’s nothing wrong with indulging those feelings from time to time. But what can you do if you’re craving a shopping spree that your budget can’t handle?
Simple. Sleep on it!
Waiting 24 hours between feeling the urge to spend and going to the store gives you space to think. Do you really need that new gadget? Will that fancy dress make you happy?
After thinking it over, you may still want to splurge. That’s fine (as long as it’s within your financial strategy)! The key is that when you give yourself time to think things over, you won’t be as likely to make an impulse buy. Instead, you’re more likely to make a calculated, well-reasoned decision. And delaying your gratification will make it all the more rewarding when you walk out of the store.
Keep a close eye on your splurging habits. If you feel like your spending is out of control, you may need to seek a mental health or financial professional. There might be more to your shopping habits than meets the eye!
¹ “Why Retail “Therapy” Makes You Feel Happier,” Cleveland Clinic Jan 21, 2021, https://health.clevelandclinic.org/retail-therapy-shopping-compulsion/