How Do Youtubers Make Money?

May 27, 2020

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jaime infante

jaime infante

Financial Professional



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May 27, 2020

How Do Youtubers Make Money?

How Do Youtubers Make Money?

People make tons of money on YouTube.

And a lot of it doesn’t seem to make any sense. The highest paid YouTuber is Ryan Kaji, an eight-year-old child who opens toys and plays with them on camera. He made $26 million from June 1, 2018 to June 1, 2019 (1). The list of highest earning YouTubers includes another child, multiple gamers, and a group of guys who do tricks.

So how do people make money opening toys, playing video games, or doing makeup tutorials? What value are these people bringing to their millions of viewers?

The power of the parasocial
It’s important to understand why people watch YouTube. Part of it is for the occasional funny video. Those are great, but they’re difficult to monetize. What’s become more common is for someone to start a channel dedicated to creating a certain kind of content. It can be anything from music reviews to makeup tutorials to skit comedy. Viewers stumble onto the channel and enjoy what they see, but soon something special starts to happen; they form a type of relationship with the content creator.

This is a well-observed phenomenon called a parasocial interaction. People start to feel like they know someone without ever actually meeting them in real life. You’re not just watching someone play video games or watching the news or listening to a music review. You’re spending time with someone you relate to and think of as a friend, sort of. And that results in racking up consistent viewing hours.

Ads
Roughly 1 billion hours of YouTube videos get watched every single day (2). It’s really the perfect platform for almost anyone trying to advertise their business. Content creators can become YouTube partners once they have a certain number of subscribers and watched hours. This allows them to put ads in their videos with Google Adsense, provided they follow certain guidelines.

On paper, ads don’t pay much; Forbes estimated in 2018 that top YouTube talent could make about $5 per 1,000 views from ads (3). That’s why the key is to create lots of bankable content. Uploading 5 days a week with an average of 100,000 views per video 52 weeks per year could hypothetically earn you $130,000 annually. But there’s more ways to monetize YouTube than ads.

Sponsorships
There are plenty of businesses looking for more personal ways of marketing their products. (Remember that YouTubers can have parasocial relationships with their audiences.) A recommendation from your favorite channel feels like a recommendation from a trusted friend. And brands are willing to pay big dollars to cash in on that opportunity. Compensation for a sponsored video varies on the size of a YouTuber’s audience, but on average it’s around $2,000 per 100,000 subscribers. This is where the numbers start to skyrocket. A single sponsored video per week with 100,000 views can now potentially net you $130,000 annually. At that point, you’re poised to grow your audience and further increase your cash flow.

Realistically, YouTubers make money the same way entertainers have for years. They draw attention to ads and are mouthpieces for brands. The differences are that the barriers to entry are incredibly low and scope of the audience essentially limitless. There’s no doubt that YouTube has revolutionized who gets to shape modern media.

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May 20, 2020

New Money

New Money

Last time we looked at old money.

We saw that it’s built on a very specific set of values and exists in very specific places. But what about so-called new money?

The new money story
New money is characterized by a story. It begins at nothing, or next to nothing, and builds a fortune through hard work, grit, and determination. These rags-to-riches tales have been around for a while, but they’ve gripped the American imagination, especially since the last half of the 19th century. Andrew Carnegie and Steve Jobs are the classic examples of new money narratives, both men coming from immigrant families and amassing huge fortunes for themselves to change the world.

New money values
Building a fortune from scratch relies on a different mindset than managing a pre-existing legacy. Risk taking and innovation are often encouraged and even flaunted by the new money class. It’s a forward-thinking, even progressive, attitude that’s always looking for the next way to make another dollar.

The openness of new money
Progressivism and hustle are the hallmarks of new money. That’s resulted in new money existing in a unique world. New money tends to be found in the hotspots of entertainment or technology. That means movie studios attracting actors look for a break or technical schools swarming with students trying to build a digital future. The new money ethos has also resulted in very specific spending patterns that are more public. Highly visible charities, brash social media presences, and expensive toys and gadgets are all part of the package. But so is an interest in looking like an everyman. Fashion choices tend to be simple, most classically t-shirts or turtlenecks. It’s a far cry from the aloof elegance of old money!

Blurry borders between old and new
The lines between old and new money get complicated in how life plays out. Plenty of tech fortunes have been squandered over the last 30 years, while others have quietly decided to manage their wealth in obscurity. Plus, there’s no shortage of American aristocracy looking to flex on social media!

The biggest key is that old money and new money are built on values and mindsets. You can manage wealth earned from a mobile game like an oil tycoon from a long lost era and secure a legacy for your kids. Or you can forsake your family’s business of 200 years and forge your own path with hard work and grit. It’s up to you how you manage your specific circumstance!

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May 18, 2020

Old Money

Old Money

What do you see when you think of a rich person?

Probably a big house with huge glass windows, a fancy electric sports car, and a latest-fashion outfit. But wealth doesn’t always look the same. Folks from families that have been rich for generations tend to act and present in different ways than an entrepreneur who stumbled on a billion dollar idea. But there’s more to it than wearing a suit or turtleneck. Let’s start by focusing on old money.

Old money, then and now
The concept of old money vs. new money originated in the early 20th-century as a way of discussing moguls like J.D. Rockefeller and Andrew Carnegie. These were men from poor backgrounds who essentially invested their way to the top, much to the chagrin of wealthy elites who could trace their fortunes to before the American Revolution. But most of us today would consider the Rockefellers and Carnegies to be textbook old money. So why have these families been assimilated into the upper upper class?

The old money mindset
Not every family that makes a fortune is able to keep it. Old money is built on careful planning, self-discipline, and intentional parenting with the goal of preserving a legacy and passing wealth from generation to generation. It’s a long-term approach with a conservative set of values. Plenty of people have built massive fortunes overnight throughout history. But not everyone is able to adopt a new set of values and blend in with the upper class of their time

Old money enclaves
Old money exists in a very specific world. It tends to vacation in specific places, live in specific neighborhoods, and send its children to specific schools in the Northeast. The world of old money is governed, and in many ways preserved, by rules and expectations designed to keep wealth inside the family. These aren’t people you’ll see flashing watches and cars on YouTube videos!

But what about new money? Check out my article on Wednesday to learn more about what sets these two classes apart.

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May 15, 2020

Questions To Ask When Buying In Bulk

Questions To Ask When Buying In Bulk

Buying in bulk is a no-brainer, right?

It seems cheaper and you can (hopefully) get all your shopping done for the family in one trip. What’s not to love?

But there are certain things to consider when shopping wholesale. Here are some questions you should ask yourself before buying in bulk

Can you afford the upfront cost?
Overall, buying in bulk at a big box store can be cheaper than normal shopping at your local supermarket. But it may not feel that way at the register. The upfront cost can be higher than you’re used to, so just make sure that you’ve budgeted that in. Remember, this is a long-term game where the savings can show up further down the line.

Will this product expire?
As a general rule of thumb, you want to avoid perishable items when buying in bulk. Let’s say you go to the wholesaler and notice that you can get a bargain on chicken. Sounds awesome! Should you buy 45 pounds of chicken and slam it in your fridge? Probably not. You’ll have about a week to get through that amount of poultry. Whatever is leftover will have to go into the freezer (more on that later).

But that still means that non-perishable paper items and personal care essentials are fair game. Buying razors in bulk? Go for it. Party cups? Fire away. Canned foods, beans, rice, and spices are also excellent to buy in bulk. But there’s another factor to consider…

Do you have enough space?
Getting a good deal is amazing. But stuffing your house to the brim isn’t. Make sure you have enough storage space before you decide to buy something in bulk. That deal on toothpaste might be a once in a lifetime opportunity, but will you have enough room to store it? You might be able to get away with buying perishable items and jamming them in a freezer, but how much freezer space do you have? Will you need to purchase an additional freezer? Just because you can afford a deal doesn’t mean you can afford to store it.

Buying in bulk can be a great way to save money. Just make sure you prepare and do your research before you start purchasing huge quantities of items!

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May 11, 2020

When Wall Street Bailed Out Washington

When Wall Street Bailed Out Washington

We all know about government bailouts.

They’ve been around for a while. But did you know that the government was once bailed out by Wall Street?

Gold Runs
Dollars used to represent actual gold in the treasury—what we call the “gold standard”. Dollars had value because they could be traded in for gold. But here’s the catch; the US didn’t have gold to match every dollar floating around the economy. If everyone suddenly decided to trade in their dollars for gold, the government would eventually run out and have to start turning people away. Faith in the US economy would collapse.

This nightmare situation was called a gold run, and it was pretty common in the 19th century. But the Panic of 1893 was especially bad. European investors, startled by collapsing investments in South America, started what became a huge gold run on the U.S. Treasury, pulling out millions of dollars. People quickly started pulling their money out of banks, trying to secure as much of their cash as possible. The economy was in total meltdown.

J.P. Morgan Enters the Scene
Business mogul J.P. Morgan had enough powerful connections to realize that the U.S. Treasury was in deep trouble. Morgan wasn’t the wealthiest man in the world; his fortune of $120 million ($1.39 billion in 2020) was pocket change compared to the net worth of John D. Rockefeller, who would be worth about $340 billion today (1 & 2). But Morgan had influence and connections, and he was committed to bailing out the government.

However, there was a problem. Morgan and the gold standard were both unpopular. Grover Cleveland, president at the time, wasn’t excited about aligning himself with either to save the economy. Fortunately, Morgan had a trump card; he knew from inside sources that the government was almost literally within hours of defaulting. And he had done his research. An obscure statute from the Civil War allowed for the government to sell Morgan bonds while he gave them enough gold to avoid going broke. Cleveland knew he was picking his poison. He would either look like a Wall Street pawn or let his country go broke. But he eventually gave Morgan the bonds and accepted the gold.

The aftermath
It worked. The economy restabilized and the country was solvent. Cleveland lost his next election. Morgan continued to prosper. But the days of Wall Street bailouts were numbered. Business owners decided after a panic in 1913 that the government should be the one to fix economic downturns. And the Fed has been bailing out Wall Street ever since!

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May 6, 2020

How Much Should You Save Each Month?

How Much Should You Save Each Month?

How much are you saving?

That might be an uncomfortable question to answer. 45% of Americans have $0 saved. Almost 70% have under $1,000 saved (1). That means most Americans don’t have enough to replace the transmission in their car, much less retire (2)!

But how much of your income should you send towards your savings account? And how do you even start? Keep reading for some useful strategies on saving!

10 percent rule
A common strategy for saving is the 50/30/20 method. It calls for 50% of your budget to go towards essentials like food and rent, 30% toward fun and entertainment, and the final 20% is saved. That’s a good standard, but it can seem like a faraway fantasy if you’re weighed down by bills or debt. A more achievable goal might be to save around 10% of your income and start working up from there. For reference, that means a family making $60,000 a year should try to stash away around $6,000 annually.

A budget is your friend
But where do you find the money to save? The easiest way is with a budget. It’s the best method to keep track of where your money is going and see where you need to cut back. It’s not always fun. It can be difficult or even embarrassing to see how you’ve been spending. But it’s a powerful reality check that can motivate you to change your habits and take control of your finances.

Save for more than your retirement
Something else to consider is that you need to save for more than just your retirement. Maintaining an emergency fund for unexpected expenses can provide a cushion (and some peace of mind) in case you need to replace your washing machine or if your kid needs stitches. And it’s always better to save up for big purchases like a vacation or Christmas gifts than it is to use credit.

Saving isn’t always easy. Quitting your spending habit cold turkey can be overwhelming and make you feel like you’re missing out. However, getting your finances under control so you can begin a savings strategy is one of the best long-term decisions you can make. Start budgeting, find out how much you spend, and start making a plan to save. And don’t hesitate to reach out to a financial professional if you feel stuck or need help!

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May 4, 2020

Where Did Banks Come From?

Where Did Banks Come From?

Banks are so common that we never really question where they came from.

But banks actually have come a long way since they first got started. Here’s a quick lesson on the origins of banks!

The First Banks
Coins first came on the scene as a way to pay for goods or services around the 5th or 6th century BC. But there was a problem; where do you store huge troves of them? Homes were vulnerable to robbery. So people started trusting temples with their cash. They were everything you would want—accessible but still secure, temples were the perfect balance of public and prestigious. Eventually, temples started loaning out money in addition to protecting it.

Eventually, the Romans created distinct banking institutions. These were large-scale enterprises that developed enormous power; they could confiscate land from nobles if they weren’t paying back their obligations. Some of these institutions even outlasted the empire after it fell.

Medieval Banks
The Middle Ages were an odd time for banking. The Catholic Church developed strict rules about usury; lending money for profit was seen as decidedly unchristian. In a somewhat dark twist, small-time money lenders were often heavily regulated as the Church started employing private merchant bankers to fund its various exploits.

These bankers had one problem; they failed a lot. The Middle Ages were violent and kings often turned to papal bankers for war time loans. It wasn’t uncommon for rulers to default on these loans either due to defeat or costly victories, bankrupting lenders.

Goldsmiths and Endless War
This only got worse as wars became intercontinental during the Age of Discovery. The English in particular found themselves in constant war with both Spain and France and started looking for innovative ways of funding their conquests. Private citizens in England had started taking their money to goldsmiths for safekeeping. Goldsmiths often had huge vaults, meaning they could easily protect cash for a fee. They also started issuing notes that allowed customers to withdraw money as they needed.

The crown was not so lucky. The credit of England was so bad that by the end of the 1600s they couldn’t borrow enough money to build a navy. Merchants came together to form a centralized lending institution to raise money and make loans on behalf of the government. They started issuing bonds and banknotes to customers and essentially became one of the first centralized banks in the world.

Banking would evolve by leaps and bounds as the industrial revolution transformed European economies in the 18th and 19th centuries. But the foundations of modern banking had already been set to fuel the massive technological changes of the next few centuries.

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April 29, 2020

Budget Date Ideas

Budget Date Ideas

Budgeting might seem like the death knell for your dating life.

No more extravagant dinners? No more fun times at the movies? No more nights out on the town? How else can you keep that spark alive? But sometimes adding constrictions to your dating life can be a fun change of pace and actually spice things up. Here are some great budget-friendly date ideas.

Cook dinner together
An expensive dinner in a nice part of town is always a killer date idea. But it can start to add up if you’re not careful. That’s why cooking a special dinner at home as a couple is a great alternative. You save money on ingredients, you get real portion sizes that will last you for days, and it’s a fun activity that takes teamwork. Not a chef by nature? YouTube will be your best friend. There are tons of great recipe walkthroughs that will help you two knock this one out of the park!

Go on a hike
You should never tell your partner to take a hike. But you should definitely ask your partner to go on a hike! There’s nothing much better than some physical exertion in the great outdoors with someone you care about. Just remember that this one can add up if you’re not careful. Here are some pointers to make your hike a thrifty winner:

-Drive your most fuel efficient car

-Avoid cutesy stops full of expensive trinkets

-Research and see if the trail you’re hiking charges for parking

-Pack as much food as possible

Follow these tips and you might be surprised how inexpensive a trek can be!

Watch a sunset
Sunsets are incredible. There’s no reason that you and your significant other shouldn’t be sitting outside to take in the everyday beauty of the sun slipping behind the horizon. Any sunset is good, but here are a few steps you can take to find the absolute best sunset for your dollar!

-Choose the right day. The best sunsets typically occur a few hours after rain while there’s still a bit of cloud coverage. Too many clouds hide the sun, but just a few will catch the final light of the day. Check your forecast ahead of time!

-Choose the right location. You don’t have to go far to find the perfect sunset viewing spot. Watching the last beams of the sun shine through skyscrapers? Amazing. Hitting up a small, local airport to watch planes at twilight? Gorgeous. Bathing in the light of golden hour on your front porch with your gal (or guy) beside you? One for the books.

-Pack a picnic. Wherever you decide to watch the sunset with your partner, just remember to pack some food. It’s a great alternative to an atmospheric (and expensive) restaurant!

Creativity is key. The more inventive your budget date ideas are, the more memorable they’ll be. You might find yourself looking back on your budget dating years as some of the best and most exciting of your relationship!

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April 27, 2020

A Brief Guide To Tariffs

A Brief Guide To Tariffs

Tariffs have become a hot button issue over the past few years.

But what exactly are they? And what kind of impact do they have on the economy? Here’s a brief guide to all things tariff!

Quick definition and brief history
A tariff is a tax on imports and exports between states. Let’s say you make pottery and sell it on the internet. You start getting lots of orders from Belgium, so you need to ship bowls and vases across the pond. You have to bump up prices a bit to cover the transportation costs, but your products do well.

But then Belgium decides to impose a tariff on imported pottery. Suddenly, you have to pay a 10% tax to get anything into the country. So what can you do? Increasing your prices to cover the tax will probably make your pottery too expensive and it won’t sell. As long as that tariff is in place, it might make more sense to sell locally or find another country without the tariff.

Who do tariffs benefit?
Why would a country want to impose a tariff? It doesn’t necessarily make the government more money. People can find other markets where they don’t have to pay an entrance fee. And besides, untaxed or free trade normally produces more jobs in poorer countries and gets cheap products into richer ones.

Unfortunately, not everyone wins in free trade. What if your pottery was so amazing and so much cheaper than local pottery that you started putting Belgian potters out of business? Sure, you would probably create tons of jobs in your own country and Belgium would be flooded with superior plates and mugs, but thousands of Belgians would be out of work. And they wouldn’t be happy and they might take out that anger at the ballot box. A tariff on imported pottery would be a way for Belgium to protect a section of their economy (and voters) from financial ruin.

Imposing tariffs, like any economic policy, are a mixed bag. They’ve been out of style for a long time, but globalization and changes in the world economy have made them more appealing to workers competing with (and potentially losing to) cheap foreign labor. Only time will tell if their comeback is for good or just a flash in the pan!

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April 22, 2020

She Got the House… AND the Life Insurance Policy?

She Got the House… AND the Life Insurance Policy?

Life insurance is great for protecting your spouse… as long as it’s for your current one.

This Forbes article tells the story of Warren Hillman, a man with a life insurance policy, a wife, and an ex-wife.

Now, I don’t know if the former Mrs. Hillman “got the house” in her divorce from Warren, but she definitely got the life insurance policy payout! When Warren died from a rare form of leukemia, the entire amount of $124,558.03 was given to Judy, the former Mrs. Hillman. Warren’s widow Maretta got nothing.

Why? When Warren remarried, he never changed the beneficiary designation on his life insurance policy.

Maretta and Judy fought over that money in court for years. The case went all the way to the Supreme Court. And the justices ruled in Judy’s favor. She, the ex-wife, was entitled to the entire payout.

All that time and money wasted on legal battles could have been avoided by changing a name on a form! Speaking of which… When’s the last time you reviewed your own life insurance policy? After reading this, you may already be scrambling through your files to find it!

Let’s check up on your policy together. Contact me today, and we can get the ball rolling on:

  • Reviewing (or revising!) your list of beneficiaries.
  • Making sure you have the coverage you want.
  • Discussing the life insurance features you might have that you can use now.
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Read More Over at Forbes

April 20, 2020

Your Life Insurance Rate & You: Poor Health Habits

Your Life Insurance Rate & You: Poor Health Habits

What are you digging so deep in your pocket for? If you’re looking for a lighter, you might need to dig for some extra change, too…

… You’ll need help to meet your higher life insurance rate if you’re planning on lighting up a cigarette.

Health details and everyday habits that may seem small or insignificant can have a massive effect on your life insurance rate. You may have heard something about the underwriting process. The purpose of the underwriting process is to determine how risky a person will be to insure. And the riskier someone is to insure, the higher their rate is likely to be. That risk is calculated by how soon an insurer estimates an applicant will need the full payout of their life insurance policy.

Some factors that influence risk (like age and gender) are out of your control. But did you know that your habits can also send your life insurance rate up?

Here are 3 poor health habits that an underwriter will definitely uncover and will definitely affect your life insurance rate:

1. Smoking
If you smoke cigarettes, expect a higher life insurance rate. Period. Even products like nicotine patches, gum, or lozenges can earn a life insurance applicant “smoker” status (depending on the provider). At this point, are there really any lingering questions about how cigarettes affect your overall health and projected longevity? Cigarettes contain thousands of chemicals and at least 70 known carcinogens.

A bit of good news? The longer it’s been since you quit smoking, the better things might look for you from an underwriting standpoint. For instance, some underwriters are only required to look back into your history as far as 12 months, so if you have quit cigarettes for a year, you may end up with a better classification – and a better classification potentially means a better life insurance rate.

2. Being Too Overweight
An underwriter will also assess your height-to-weight ratio. Your unique ratio will classify you according to a certain rate. Being overweight or obese increases health risks like stroke, type 2 diabetes, coronary heart disease, and high blood pressure, among others. So the more overweight you are, the riskier you are to insure. And what does that mean? You guessed it: your chances of a higher rate are significantly increased.

3. Drinking A LOT of Alcohol
Did reading about this poor health habit throw you off? After all, a few drinks isn’t that bad, right? Well, “a few drinks,” no, but drinking in excess can start to have adverse effects on your overall health. Excessive or “binge” drinking would be 5+ alcoholic drinks for men and 4+ alcoholic drinks for women at the same occasion or within a couple of hours of each other on at least 1 day in the past month. Chronic excessive drinking brings these common health risks: liver disease, pancreatitis, cancer, brain damage, and more.

How will an underwriter know if you’re drinking to excess? They’ll give you a questionnaire, you’ll be subject to a medical exam, and they’ll see your driving record. So If there is any evidence of drinking excessively and getting behind the wheel of a car, consider your life insurance rates raised.

Kicking these 3 habits can have great effect on your personal health and on your life insurance rate! With a little effort, time, and preparation, you can put yourself in a better position for a potentially more affordable rate. But don’t wait to get started! Remember: when you apply for life insurance, you may not get full credit for changes to these 3 poor health habits made in the 12 months prior to your application..

Every insurer’s rates are going to be a little bit different, and that’s why you have an advantage by working with me. We’ll shop around for the policy and rate that’s tailored to your unique needs.

So if you’ve been waiting for a sign to stop smoking, quit eating too much junk food, or cut back on drinking, consider this it!

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April 15, 2020

Are Hybrids Cost Effective?

Are Hybrids Cost Effective?

Do hybrids save you money? It’s an age-old question that’s generated substantial controversy.

Fortunately, the years have produced a lot of research on the issue. The results are clear; hybrids almost never break even with their gas-powered equivalents.

Upfront Cost
Hybrids almost always start off at a savings disadvantage when compared to gas cars. They can cost you on average thousands of dollars more upfront than a gas-powered car. For instance, a hybrid Toyota Corolla costs about $23,100,¹ while a gas version costs about $19,600.² So hybrids start you off quite a chunk of money in the hole. How can they make up for the initial disadvantage?

Gas mileage
Hybrids, unfortunately, don’t really pay for themselves at the pump, at least not quickly. Most hybrids will take years to pay for themselves, with some taking over a decade.³ You might want to do your research to compare hybrid and gas-powered models of the same car and see when the hybrids will recoup their higher costs!

Repairs, warranty, and incentives
Hybrids and gas powered vehicles are pretty similar in terms of reliability, but with one exception. Hybrid car batteries are incredibly durable and can sometimes last for the lifespan of the car. They’re pricey if they do fail (up to a few grand) but that’s often covered by warranties. Unfortunately, that’s really their only advantage. In absence of government incentives, hybrids are overall comparable maintenance-wise to gas cars.

Conclusion
That’s not to say that there aren’t reasons for driving a hybrid. Hybrids are awesome if you hate the experience of refueling a car. They’re also great if you’re environmentally conscious and don’t want to shell out for an electric car. Just know that you won’t start saving money until a few years have gone by!

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April 13, 2020

What Are Foreign Transaction Fees?

What Are Foreign Transaction Fees?

Travelling abroad can be expensive.

Tours, hotels, gourmet food (unless you’re in England), and plane tickets can add up quickly. But a three percent charge for buying something in a foreign country? That can be the straw that breaks the camel’s back. It’s called a foreign transaction fee, and it’s an easy way for credit card companies to make an extra dime off your out-of-country adventures.

What’s a foreign transaction fee?
A foreign transaction fee is a charge that your credit card issuer tacks on when a transaction goes through a foreign bank or involves a currency that needs to be converted. Charges vary between providers, but normally the fee is around 3% of the transaction total.

It doesn’t seem like much. A burger in Germany might go from $3.50 to $3.60 if your provider charges a 3% foreign transaction fee. But it can start to add up over extended vacations or study abroad programs, especially if you’re on a college student’s budget!

Can you avoid foreign transaction fees?
Fortunately, it’s getting easier to dodge foreign transaction fees. Some companies have totally eliminated the fees from their cards. Others have cut back on the number of cards that carry the fees. But the trend definitely seems to be that foreign transaction fees are on the way out.

Overall, a 3% charge while you’re abroad isn’t the end of the world. But if you’re planning a budget backpacking trip or trying to make ends meet as an exchange student, it’s probably worth looking into a card that won’t charge you extra!

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April 8, 2020

Are Solar Panels Cost Effective?

Are Solar Panels Cost Effective?

Cutting down on energy bills can be brutal.

Leaving the heat off during a Montana winter? Terrible. Not touching the AC during a Georgia summer? Forget about it. What if there were a way to fully power your house and not pay monthly bills? What if the sun could power your house for free? Sounds too good to be true right?

And it is. But there’s a case to be made that provided you have the cash for them upfront, solar panels can be cost effective over the long haul. Here’s a breakdown on how.

How much do you spend on power?
The first consideration is how much you spend annually on power. The cost of electricity and usage vary from state to state, but they average out to about $0.13/kWh (1). The average household uses about 867kWh per month, so the average annual cost for power comes out to be around $1,352 (2). Over a 25 year period that adds up to roughly $33,800.

What’s the total cost of installation?
Power is expensive. But so are solar panels. The average cost for a solar panel system is between $15,000 and $25,000 (3). And let’s assume hiring a contractor for installation would run you about $6,300 (though self-installation is possible). Your total costs could be between $21,300 and $31,300 dollars. Part replacement is also worth keeping in mind. Panels are typically warranted for 25 years, but individual parts might have shorter warranty periods (4).

Tax Incentives
One of the big perks of going solar is tax incentives. Right now, the federal government allows citizens to claim 26% of the cost for solar panels installed by Dec. 31, 2020. That gets reduced in 2020 to 22% and vanishes entirely on Dec. 31, 2021 (5). That could make a big difference in your total long-run savings.

Total Savings
So let’s assume you spend $20,000 on a solar panel system and pay $6,300 on installation and claim the 26% tax incentive. That brings your total to $19,462. That’s $14,338 less than you would have originally spent on power!

There are several factors to consider before you go out and install solar panels. Remember that all these numbers will vary depending on your state and region. Daily hours of sunshine will affect your panels’ efficiency. Do research on costs in your area and consult with professionals before you make any big decisions!

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April 6, 2020

The Gig Economy

The Gig Economy

The gig economy is huge.

Almost 36% of workers were involved in the gig economy in 2019, and it seems like that number could grow in the future (1). But what exactly is the gig economy? What even is a gig? And how is it different from what’s existed in the past? Those are the big questions we’ll answer in this blog!

A gig vs. a job
Let’s start with the basics. We’ve gotten used to thinking of a job as being something that’s permanent. Older generations might have worked a factory for their whole lives, climbed their way up a promotion ladder, and then retired with company provided benefits. A gig, in comparison, is a job with a certain end date. That might be until a project gets completed, a website gets launched, or until your band wraps up a set at the local bar. It’s temporary by definition. Gigs are still jobs. You provide a service and money changes hands. But they’re very different from what we’ve come to expect jobs should look like.

Digital gigs
Gigs have always existed. Old-school mercenaries would sign up to fight until specific contracts expired, jumping from warlord to warlord. But the nature of gigs has changed. When someone talks about a side hustle these days they’re probably describing some kind of pay-by-the-job work they’re doing via an app or the internet. That could be driving for a ride share like Uber, doing design contracts on Upwork, or even finding one-and-done moving jobs on Craigslist!

Technology and shifting mindsets
So why now? Why has employment changed so drastically and so quickly? Part of the answer is the massive shift in technology the last decade has seen. A side gig is now just a tap away on your phone. Someone could be freelancing for three different projects during the day and ridesharing at night—all managed on their personal device. Technology has exploded in this way because it’s what a lot of people want. Independence, flexibility, and control have become increasingly important, outweighing traditional values like stability.

It’s hard to tell where the gig economy will take us. It might be a passing phase that fades away, or it might be the norm for years to come. But there’s no doubt that new mindsets and rapidly evolving technology will continue to affect how we relate to employment for years to come.

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April 1, 2020

Banks vs. Credit Unions

Banks vs. Credit Unions

On the hunt for a new bank?

You might find yourself looking at local credit unions vs. big national banks and wondering “what’s the difference?” It turns out that there are significant differences between the two financial institutions. Here’s a quick summary of the distinctives of credit unions and banks.

Credit Unions
Credit unions are not-for-profit. Becoming a member makes you both a customer and a co-owner. Money that the credit union makes from car loans and mortgages gets used to help other credit union members. However, membership in a credit union can be restricted. It might require a certain religious, social, or community affiliation to join.

Banks
Commercial banks (we’ll just call them banks for now) are for-profit entities with one goal—make money for their shareholders. How exactly do banks accomplish that? It’s not too complicated. They loan money out to people (or you) at a high interest rate. It’s their business model: Use other people’s money to grow their own. That means the top priority for banks is getting as many customers as possible into low interest accounts while providing high interest loans.

Which one is the better fit for you?
It might seem like credit unions are the obvious choice. They’re designed to work for the customer and may offer better interest rates. But they also have limitations. They’re highly localized, meaning you might have a hard time withdrawing cash if you’re on the road. Plus they might lag behind in online or phone app banking. All of these benefits and drawbacks vary greatly between credit unions, so do your research before you decide which one to go with!

The big advantage (and disadvantage) of banks is that they’re often massive nationwide institutions. That means you’re almost guaranteed to find an ATM or branch no matter where you go. Their for-profit model gives them the resources to develop technology, meaning you can probably manage your bank account on the go via your laptop or phone. Just realize that the bank’s primary goal is to make a profit off of your money, so sometimes customer service isn’t a priority.

There are big differences between banks and credit unions that could save you time, money, or both. Don’t just trust your money to a bank because it’s convenient or to a credit union just because it’s local. Do your research to find the right fit for you!

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March 30, 2020

A Quick Guide to Influencers

A Quick Guide to Influencers

We all know the word influencer.

It probably conjures images of attractive young people setting weird trends on the internet that, let’s face it, don’t make a lot of sense. But the world of influencers, especially in social media, is more than fun and games. Huge amounts of money can be involved and fortunes get made almost overnight. This is a quick guide to the wild world of internet influencers.

What’s an influencer?
An influencer is technically anyone with the power to affect purchasing decisions. It’s a really broad net that includes old-school movie stars and musicians. But lately it’s used in a more specific way to refer to social media stars.

Social media is relatively new. Platforms started off with content from normal viewers. For instance, the first YouTube video is from 2005, only 19 seconds long, and is about elephants at a zoo (1). Some content hit it big back then and went viral, but there still wasn’t a way of using those 15 minutes of online fame to start a real career.

That started to change. People started following specific content makers, and certain personalities built huge followings. Some YouTube channels started getting more weekly views than television shows!

With those huge followings came the potential to advertise. Soon, social media icons started getting paid to promote products. Brands could get attention from a huge audience in key demographics just from an Instagram post or shoutout during a YouTube video.

Why they matter so much
But there’s more to social media marketing than audience size. What makes social media influencers so powerful is that they feel like someone you know. They give their followers a window into their thoughts, routines, and lives. A suggestion from them feels like advice from a friend.

This isn’t to say that social media influencers accurately present their lives to the world. Plenty of publicity stunts and carefully manicured public images exist online. What matters is that the interactions between influencer and follower feel personal and genuine. And there’s potentially a gold mine to be found in that appearance of authenticity if companies look to you for a recommendation.

Audience size is less important than you might think
Interestingly, this means that having a small audience doesn’t necessarily hamper an influencer’s impact. Having a social media personality who focuses on a highly specific field promoting your product to a few hundred followers can make a big difference. It’s more likely for those potential customers to feel like they’ve had a personal recommendation than they would after viewing a TV ad or even an online ad, thus increasing brand loyalty.

Influencers have become a key building block in any modern marketing strategy. They’re a perfect combination of accessibility and credibility that can hold the attention of a key demographic or get your name on the radar for millions of followers.

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March 25, 2020

Morning Routines Of Winners

Morning Routines Of Winners

Mornings are rough.

Waking up from sweet sleep to a blaring alarm is never fun, especially if you’re dreading the day ahead. But there’s a better way to approach those opening hours. Here are some tips for getting a step ahead in the morning and building momentum to carry you through the day.

Wake up early
Waking up early is easier said than done. The snooze button is all too enticing when we’ve stayed up the night before and want “just ten more minutes” of peaceful sleep. But it’s also the enemy of having productive mornings. Resetting your sleep schedule and waking up (and actually getting out of bed) earlier means that you have more time for yourself every day. You start off in total control of how you spend your time instead of scurrying around trying to get ready for work. It’s not easy, but an investment in your morning is one of the best decisions you can make!

Eat breakfast
Starting off your morning with a healthy breakfast gives you the energy you need to rev up. It fuels your body and brain to make the most of those early hours. Who wants to wake up at the crack of dawn and try to get stuff done only to be starving the whole time?

Plan out your day
Mapping out your day has a few benefits. Structure is almost always a good thing. Being able to clearly see what needs to be done and when can help you prioritize and make sure things don’t slip through the cracks. But seeing a problem on paper sometimes takes the dread out of it and makes it more mentally manageable. That’s sometimes all you need to get out there and conquer a problem.

Just remember that it takes time to reset your sleep schedule. Make sure that you avoid screens before bedtime, hit the hay early, and avoid caffeine late in the day. Start moving your alarm earlier every week and be patient! Apply some of these tips and you’ll be going on the offensive every morning in no time.

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March 23, 2020

Are Gym Memberships Worth It?

Are Gym Memberships Worth It?

Let’s face it—we’ve all botched a New Year’s fitness resolution.

Sure, we started the year with great intentions and a few gym visits, but it didn’t take long for our resolve to waver and we never returned. However, many of us have kept that membership around. After all, we paid so much to sign up that we might as well hold on to it just in case our motivation comes back, right?

Wrong.

It turns out that gym membership might have been a bad value right from the start. But how can you tell? Here’s a few things to consider if you’re thinking about finally moving on from your overly ambitious New Year’s resolution.

How gym memberships work
Gym memberships seem pretty simple on the surface; you pay once a month for access to gym equipment during operating hours. But annual fees and initiation fees can add up pretty quickly, meaning that you can potentially sink hundreds of dollars into a gym. National gym chains may range in price from $164 to $1,334 per year, but the national average comes out to $696 annually. Plus, some gyms make you sign a contract locking you into a year-long membership. You have to pay for the membership regardless if you work out!

The big question: Are you paying for something you won’t use?
Gym memberships are more cost effective the more you take advantage of them. Going to the gym seven times a week at an average priced gym? Let’s do the math. You’ll pay $1.90 per visit. Go four times per week? $3.36 (1).

But let’s say you visit the gym about four times per month for an hour-long sweat session. You’ll wind up spending $14.50 per hour! To put that in perspective, we spend an average of $0.28 on Netflix per hour. Sitting around watching TV is far more cost effective than working out.

Alternatives to gym memberships
So what can you do if you want to get fit but don’t want the potential financial black hole of a gym membership? It’s often cheaper in the long run to build your own gym at home rather than getting a membership. You also might want to see if your apartment or office has a serviceable gym. If all else fails, you can always do body weight exercises. You might be surprised by how grueling and intense push-ups and squats can be!

The bottom line is that the keys to making your gym membership worth it are motivation and discipline. The cost of buying a membership isn’t enough incentive (2). You have to find a deeper drive to get you in the gym week in and week out. Check out the costs of your local gym, weigh the alternatives, and ask yourself why you want to start working out before you sign that contract!

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March 18, 2020

Hard Skills vs. Soft Skills

Hard Skills vs. Soft Skills

Soft skills are having a moment.

Employers are realizing that there are some tasks that computers actually can’t do—at least not yet! So the words soft skills have started getting a lot of traction. One survey found that 92% of employers value soft skills as much as hard skills (1)! But what exactly is a soft skill? For that matter, what’s a hard skill? Let’s take a closer look at these two different types of abilities!

Hard Skills
A hard skill is quantifiable. You can typically learn them through taking a class or reading a book. They’re almost always technically skills that can be used in very specific circumstances. For instance, knowing how to design a website or retrieve data are hard skills; they’re very narrow types of knowledge that require training and technical proficiency to master. Engineers, doctors, and accountants are just a few examples of jobs that are based around hard skills.

Soft Skills
Defining soft skills is more tricky. Have you ever met a leader whose vision inspires you to work harder? Or have a coworker who’s able to rise above a stressful situation and keep a level head? Those are all examples of soft skills. They’re essentially people skills applied to the workplace.

Which one is more important?
It’s tempting to think that hard skills dominate the economy. The digital revolution is changing the way we interact with the world and tech related hard skills are becoming essential in more and more fields. But that doesn’t mean soft skills are going anywhere; one study from LinkedIn found that 57% of employers value soft skills more than hard skills! (2)

It’s easy to see why. A room full of super geniuses armed with quantum computers is useless if they can’t communicate effectively and don’t have a plan! Skills like leadership, conflict resolution, and stress management are just as important as ever and employers know it.

So let’s say you’re looking for a job and you’ve started working on a resume. How do you highlight both your hard skills and your soft skills? Hard skills often shine the most on paper. Portfolios, degrees, certifications, and recommendations all demonstrate that you’re actually proficient.

Soft skills tend to come out in interviews. Make sure you show up early and dress professionally. Making eye contact, smiling when appropriate, and asking thoughtful questions can all show that you’re the type of person who works well on a team and won’t start unnecessary drama. Those little things may seem insignificant if you’ve got a Ph.D from a top university with years of experience under your belt, but you might be surprised by how much they matter to employers and your coworkers!

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