What Are the Effects of Closing a Credit Card?

June 1, 2020

View Article
Luis Puente

Luis Puente

Financial Education

2711 LBJ Freeway
Suite 300
Farmers Branch, TX 75234

Subscribe to get my Email Newsletter

May 20, 2020

New Money

New Money

Last time we looked at old money.

We saw that it’s built on a very specific set of values and exists in very specific places. But what about so-called new money?

The new money story
New money is characterized by a story. It begins at nothing, or next to nothing, and builds a fortune through hard work, grit, and determination. These rags-to-riches tales have been around for a while, but they’ve gripped the American imagination, especially since the last half of the 19th century. Andrew Carnegie and Steve Jobs are the classic examples of new money narratives, both men coming from immigrant families and amassing huge fortunes for themselves to change the world.

New money values
Building a fortune from scratch relies on a different mindset than managing a pre-existing legacy. Risk taking and innovation are often encouraged and even flaunted by the new money class. It’s a forward-thinking, even progressive, attitude that’s always looking for the next way to make another dollar.

The openness of new money
Progressivism and hustle are the hallmarks of new money. That’s resulted in new money existing in a unique world. New money tends to be found in the hotspots of entertainment or technology. That means movie studios attracting actors look for a break or technical schools swarming with students trying to build a digital future. The new money ethos has also resulted in very specific spending patterns that are more public. Highly visible charities, brash social media presences, and expensive toys and gadgets are all part of the package. But so is an interest in looking like an everyman. Fashion choices tend to be simple, most classically t-shirts or turtlenecks. It’s a far cry from the aloof elegance of old money!

Blurry borders between old and new
The lines between old and new money get complicated in how life plays out. Plenty of tech fortunes have been squandered over the last 30 years, while others have quietly decided to manage their wealth in obscurity. Plus, there’s no shortage of American aristocracy looking to flex on social media!

The biggest key is that old money and new money are built on values and mindsets. You can manage wealth earned from a mobile game like an oil tycoon from a long lost era and secure a legacy for your kids. Or you can forsake your family’s business of 200 years and forge your own path with hard work and grit. It’s up to you how you manage your specific circumstance!

  • Share:

March 30, 2020

A Quick Guide to Influencers

A Quick Guide to Influencers

We all know the word influencer.

It probably conjures images of attractive young people setting weird trends on the internet that, let’s face it, don’t make a lot of sense. But the world of influencers, especially in social media, is more than fun and games. Huge amounts of money can be involved and fortunes get made almost overnight. This is a quick guide to the wild world of internet influencers.

What’s an influencer?
An influencer is technically anyone with the power to affect purchasing decisions. It’s a really broad net that includes old-school movie stars and musicians. But lately it’s used in a more specific way to refer to social media stars.

Social media is relatively new. Platforms started off with content from normal viewers. For instance, the first YouTube video is from 2005, only 19 seconds long, and is about elephants at a zoo (1). Some content hit it big back then and went viral, but there still wasn’t a way of using those 15 minutes of online fame to start a real career.

That started to change. People started following specific content makers, and certain personalities built huge followings. Some YouTube channels started getting more weekly views than television shows!

With those huge followings came the potential to advertise. Soon, social media icons started getting paid to promote products. Brands could get attention from a huge audience in key demographics just from an Instagram post or shoutout during a YouTube video.

Why they matter so much
But there’s more to social media marketing than audience size. What makes social media influencers so powerful is that they feel like someone you know. They give their followers a window into their thoughts, routines, and lives. A suggestion from them feels like advice from a friend.

This isn’t to say that social media influencers accurately present their lives to the world. Plenty of publicity stunts and carefully manicured public images exist online. What matters is that the interactions between influencer and follower feel personal and genuine. And there’s potentially a gold mine to be found in that appearance of authenticity if companies look to you for a recommendation.

Audience size is less important than you might think
Interestingly, this means that having a small audience doesn’t necessarily hamper an influencer’s impact. Having a social media personality who focuses on a highly specific field promoting your product to a few hundred followers can make a big difference. It’s more likely for those potential customers to feel like they’ve had a personal recommendation than they would after viewing a TV ad or even an online ad, thus increasing brand loyalty.

Influencers have become a key building block in any modern marketing strategy. They’re a perfect combination of accessibility and credibility that can hold the attention of a key demographic or get your name on the radar for millions of followers.

  • Share:

February 26, 2020

Time Management 101

Time Management 101

We never seem to have enough time.

So often it feels like we’re balancing a million things at once with no wiggle room. We also probably feel guilty when we “take a little break” and burn some time scrolling through social media or chatting with co-workers. There never seems to be a balance between getting all the things done but enjoying some rest every once in a while.

Fortunately, time management isn’t something that requires a total life overhaul. It just takes a little discipline. Here are a few beginner tips to help control your time and use it wisely.

Tackle your biggest task first thing
You might be surprised by how much time wasting comes from being intimidated by a task. Maybe you don’t know where to start, you’re nervous that you’ll mess everything up, or you don’t know who to ask for help. The list goes on.

The best solution for overcoming this fear is to take on your most important assignment when you start your day. That gives you a few advantages. First, you’re closer to peak performance in the morning, meaning your best efforts are going towards the most difficult work. Second, just making a dent in a big project can give you the confidence boost you need to knock the rest of your day out of the park. It’s an easy way of proving to yourself that you’ve got what it takes to get things done!

Use a time limit
There’s nothing worse than setting aside a few hours to work on something only to find yourself overwhelmed and drained before lunch, and not having accomplished what you wanted to do. That’s why setting timers can be so useful. It means that you can work on a task, accomplish what you can, and move on to the next thing before getting burned out and bogged down. Try dedicating an hour to each item on your list and cycle through them. You might be surprised by the difference a fresh perspective makes!

Don’t multitask
This seems so simple, but we all need to hear this from time to time. It’s tempting to take the edge off a boring job or task with your favorite podcast or YouTube videos playing in the background. Worse yet, you might decide to try writing an email to a superior, hosting a webinar, and filling out paperwork all at the same time! What a simple way to boost your efficiency, right?

But you’re probably not boosting anything except the time it will take to complete any one of those tasks. When you try to multitask, chances are you’re actually slowing yourself down and making more mistakes along the way (1). A much better solution is to turn off your phone, put on some classical music or white noise instead of a YouTube video, and knock out your tasks one at a time (2).

Remember that the key to making these tips work is discipline. Setting a timer won’t make a difference if you check your social feed for two hours during the workday or can’t say no to last-minute lunch invitations. But these suggestions are easy places to start once you’re committed to making more effective use of your time!

  • Share:

February 17, 2020

Habits of Successful People

Habits of Successful People

Successful people come from all types of backgrounds.

But did you know there are certain habits they tend to have in common? What’s better yet, they’re mostly practices that don’t require a huge budget to start doing. Here are three concrete ways that you can imitate the wealthy—starting today!

Wake up early (but also get enough sleep)
Let’s establish right away that most people shouldn’t wake up at four in the morning if you’re going to bed at midnight. Lack of sleep can exacerbate or cause dozens of health and mental issues ranging from obesity to depression (1). That’s the exact opposite of what rising with the sun is supposed to do!

The primary perk of going to bed early and waking up early is that it helps give you control of your day. You’re not simply rolling out of bed forty-five minutes before work and coming home too tired to do anything useful. Instead, you get to devote your most productive hours to something that you care about, whether that’s meditating, working on a passion project, or exercising. Speaking of which…

Exercise
Exercise is something that the successful tend to prioritize. One survey found that 76 percent of the wealthy devoted 30 minutes or more a day to some kind of aerobic exercise (2). It seems obvious, but working out doesn’t just improve physical health; it can help ward off depression and increase mental sharpness (3). It’s no wonder so many successful people make time to exercise.

Read
Almost 9 out of 10 wealthy people surveyed said they devote thirty minutes a day to reading. Why? It turns out that it can improve mental awareness and helps keep your brain fine-tuned (4). But reading can also be a valuable way of expanding your perspective, learning new ideas, and drawing inspiration from unexpected places.

Some of these habits might seem intimidating. Switching your bedtime back three hours so you can wake up before sunrise is a big commitment, as is working out consistently or reading books if you’re just used to scanning social media. Try starting off small. Get out of bed thirty minutes earlier than usual for a week and see if that makes a difference. One day a week at the gym is much better than zero, and reading a worthwhile article (like this one!) might pique your appetite for more. Whatever your baby step is, keep expanding on it until you’re an early rising, iron-pumping, and well-read machine!

  • Share:

January 27, 2020

7 Money-Saving Tips for Budgeting Beginners

7 Money-Saving Tips for Budgeting Beginners

Starting a budget from scratch can seem like a huge hassle.

You have to track down all of your expenses, organize them into a list or spreadsheet, figure out how much you want to save, etc., etc.

But budgeting doesn’t have to be difficult or overwhelming. Here are 7 easy and fun tips to help keep your budget in check and jump-start some new financial habits!

Take stock
Laying out all of your expenses at once can be a scary thought for many of us. One key is to keep your budget simple—figure out what expenses you do and don’t really need and see how much you have left over. This method will help you figure out how much spending money you actually have, how much your essential bills are, and where the rest of your money is going.

Start a spending diary
Writing down everything you spend for just a couple of weeks is an easy way of finding out where your spending issues lie. You might be surprised by how quickly those little purchases add up! It will also give you a clue about what you’re actually spending money on and places that you can cut back.

Don’t cut out all your luxuries. Don’t get so carried away with your budgeting that you cut out everything that brings you happiness. Remember, the point of a budget is to make your life less stressful, not miserable! There might be cheap or free alternatives for entertainment in your town, or some great restaurant coupons in those weekly mailers you usually toss out.

That being said, you might decide to eliminate some practices in order to save even more. Things like packing sandwiches for work instead of eating out every day, making coffee at home instead of purchasing it from a coffee shop, and checking out a consignment shop or thrift store for new outfits can really stretch those dollars.

Plan for emergencies
Emergency funds are critical for solid budgeting. It’s always better to get ahead of a car repair or unexpected doctor visit than letting one sneak up on you![i] Anticipating emergencies before they happen and planning accordingly is a budgeting essential that can save you stress (and maybe money) in the long run.

Have a goal in mind
Write down a budgeting goal, like getting debt free by a certain time or saving a specific amount for retirement. This will help you determine how much you want to save each week or month and what to cut. Most importantly, it will give you something concrete to work towards and a sense of accomplishment as you reach milestones. It’s a great way of motivating yourself to start budgeting and pushing through any temptations to stray off the plan!

Stay away from temptation
Unsubscribe from catalogs and sales emails. Unfollow your favorite brands on social media and install an ad blocker. Stop going to stores that tempt you, especially if you’re just “running in for one thing.” Your willpower may not be stronger than the “Christmas in July” mega sales, so just avoid temptation altogether.

Keep yourself inspired and connected
Communities make almost everything easier. Fortunately, there’s a whole virtual world of communities on social media dedicated to budgeting, getting out of debt, saving for early retirement, showing household savings hacks, and anything else you would ever want to know about managing money. They’re great places for picking up ideas and sharing your progress with others.

Budgeting and saving money don’t have to be tedious or hard. The rewards of having a comfortable bank account and being in control of your spending are sweet, so stay engaged in the process and keep learning!

  • Share:

April 3, 2019

Phishing, Part 2

Phishing, Part 2

Phishing can be perpetrated via text or voice (and it may even be done in person).

Here are a few pointers on how to avoid becoming a victim. Since subtle phishing attacks can be very sophisticated, you should always be alert and proceed with caution when interacting online or when giving out your personal information.

Avoiding phishing in text…

1) Know and trust the hyperlink.
It’s important to be on the lookout for phishing attempts both in your private and professional life. Obvious scams that show up in your spam folder – like a solicitation to invest in an overseas company you’ve never heard of – are easy to avoid. But what if you receive a message from an “old colleague” with a link to their Facebook page or their new business? Would you click it? If yes, before clicking, would you check the link address at the bottom of the browser or your email client? If not, and that old colleague isn’t who they claim to be, you might become the victim of a phishing attack.

A stop-now red flag is when the link doesn’t look like it will go exactly where it says it will. The email message may show the text “www.example.com” which looks legitimate, but in reality this link leads to “www.this-is-a-scam.com”. That’s an obvious one, but scammers are clever. The deception could be something less conspicuous, wherein www.example.com would lead to www.exanple.com. If you’re not paying close attention, the latter might be an imitator site.

2) Be wary of impostors
Once the victim lands on www.exanple.com (with the “n”), they may not notice the site isn’t authentic. A good rule of thumb is that after you click a link – after determining as best you can that it is legitimate, of course – you should always double check the URL bar to ensure it is the website you intended to visit. If the visuals look like what you were expecting but the address in the URL bar is not, then it could be an impostor site. If you enter any personal information on this page, you may be directed to a fake internal site or receive an error that asks you to try again later. While you wait to try again, the phisher can take the information you just sent them and do the damage.

Shortened links can present a problem, since they offer legitimate uses for many messaging services to help trim character counts. Unfortunately, this means it is easy to hide the true destination until the person clicks the link and lands on a malicious page. It is essential to check the URL bar in the browser to ensure you are where you want to be.

3) Be aware of what information you make public
Social media is a treasure trove of personally identifying information. Attackers don’t even need to really phish for it since there are some nefarious techniques they can employ, like utilizing memes and social media response posts. For example, a post may ask for three pieces of information about you to generate your “Hollywood nickname”: your first pet’s name, your high school’s first word, and the name of the street you grew up on. You might end up with something like “Fluffy North Oak”. Amusing? Sure. But those three words are partial answers to commonplace security questions that grant access to bank accounts, corporate IT systems, and other valuable entities, as well. If the attacker knows that information about you, they may be able to thwart one more layer of IT security.

Avoiding attacks on the phone…

1) Know the right number
Phone- and voice-based phishing tends to rely heavily on high pressure tactics and smooth talking. If you get a call you’re not expecting from someone you don’t know, you should immediately be on your guard. If someone calls claiming to be from your credit card company, do not give them any important information. Tell them you will call back. You should then look up the correct number on their website or your bill and call that number to avoid connecting to a fraudster. If the other party then insists you talk to them during this call or that they call you back, then there is a good chance they are not actually an employee of that company.

2) Be wary of driving callers
Driving callers are those that keep pushing you to answer. This type of caller will encourage you to do something and may even become angry if you do not comply. Many people, to restore social cohesion, will comply. That can quickly lead to divulging personal information. If someone is pressuring you on the phone, you should be very wary of giving them the information they want.

They might make claims like they are government officials investigating a case, that you owe their company money for some obscure subscription you supposedly bought years ago, and other high-pressure scenarios. Conversely, they may try to use other tactics like guilt. They may state that if they do not resolve this issue with you, right here and right now, they will be fired or not have enough in their next paycheck for rent. Don’t fall for these tactics and remain alert.

Follow your instincts
If your gut is telling you that a situation feels off, then listen to it. Always do your due diligence to stay safe online and before you share personal information. This can’t be said enough – if something seems like it’s too good to be true, then it probably is.

  • Share:

March 4, 2019

Tackling long term financial goals

Tackling long term financial goals

Many of us have probably had some trouble meeting a long-term goal from time to time.

Health, career, and personal enrichment goals are often abandoned or relegated to some other time after the initial excitement wears away. So how can you keep yourself committed to important long term goals – especially financial ones? Let’s look at a few strategies to help you stay committed and hang in there for the long haul.

Start small when building the big financial picture
Most financial goals require sustained commitment over time. Whether you’re working on paying off credit card debt, knocking out your student loans, or saving for retirement, financial heavyweight goals can make even the most determined among us feel like Sisyphus – doomed for eternity to push a rock up a mountain only to have it roll back down.

The good news is that there is a strategy to put down the rock and reach those big financial goals. To achieve a big financial goal, it must be broken down into small pieces. For example, let’s say you want to get your student loan debt paid off once and for all, but when you look at the balance you think, “This is never going to happen. Where do I even start?” Cue despair.

But let’s say you took a different approach and focused on what you can do – something small. You’ve scoured your budget and decided you can cut back on some incidentals. This gives you an extra $75 a month to add to your regular student loan payment. So now each month you can make a principal-only payment of $75. This feels great. You’re starting to get somewhere. You took the huge financial objective – paying off your student loan – and broke it down into a manageable, sustainable goal – making an extra payment every month. That’s what it takes.

Use the power of automation
It seems there has been a lot of talk lately in pop psychology circles about the force of habit. The theory is if you create a practice of something, you are more likely to do it consistently.

The power of habit can work wonders for financial health, and with most financial goals, we can use automation tools to help build our habits. For example, let’s say you want to save for retirement – a great financial goal – but it may seem abstract, far away, and overwhelming.

Instead of quitting before you even begin, or succumbing to confusion about how to start, harness the power of automation. Start with your 401(k) plan – an automated savings tool by nature. Money comes out of your paycheck directly into the account. But did you know you can set your plan to increase every year by a certain percentage? So if this year you’re putting in three percent, next year you might try five percent, and so on. In this way, you’re steadily increasing your retirement savings every year – automatically without even having to think about it.

Find support when working on financial goals
Long term goals are more comfortable to meet with the proper support – it’s also a lot more fun. Help yourself get to your goals by making sure you have friends and allies to help you along the way. Don’t be afraid to talk about your financial goals and challenges.

Finding support for financial goals has never been easier – there are social media groups as well as many other blogs and websites devoted to personal financial health. Join in and begin sharing. Another benefit of having a support network is that it seems like when we announce our goals to the world (or even just our corner of it), we’re more likely to stick to them.

Reaching large financial goals
Big, dreamy financial goals are great – we should have those – but to help make them attainable, we must recast them into smaller manageable actions. Focus on small goals, find support, and harness the power of habit and automation.

Remember, it’s a marathon – you finish the race by running one mile at a time.

  • Share:

August 20, 2018

5 Things to Consider When Starting Your Own Business

5 Things to Consider When Starting Your Own Business

Does anything sound better than being your own boss?

Well, maybe a brand new sports car or free ice cream for life. But even a state-of-the-art fully-decked-out sports car will eventually need routine maintenance, and the taste of mint chocolate chip can get old after a while.

The same kinds of things can happen when you start your own business. There are many details to consider and seemingly endless tasks to keep organized after the initial excitement of being your own boss and keeping your own hours has faded. Circumstances are bound to arise that no one ever prepared you for!

Although this list is not exhaustive, here are 5 things to get you started when creating a business of your own:

1. Startup cost
The startup cost of your business depends heavily on the type of business you want to have. To estimate the startup cost, make a list of anything and everything you’ll need to finance in the first 6 months. Then take each expense and ask:

  • Is this cost fixed or variable?
  • Essential or optional?
  • One-time or recurring?

Once you’ve determined the frequency and necessity of each cost for the first 6 months, add it all together. Then you’ll have a ballpark idea of what your startup costs might be.

(Hint: Don’t forget to add a line item for those unplanned, miscellaneous expenses!)

2. Competitors
“Find a need, and fill it” is general advice for starting a successful business. But if the need is apparent, how many other businesses will be going after the same space to fill? And how do you create a business that can compete? After all, keeping your doors open and your business frequented is priority #1.

The simplest and most effective solution? Be great at what you do. Take the time to learn your business and the need you’re trying to fill – inside and out. Take a step back and think like a customer. Try to imagine how your competitors are failing at meeting customers’ needs. What can you do to solve those issues? Overcoming these hurdles can’t guarantee that your doors will stay open, but your knowledge, talent, and work ethic can set you apart from competitors from the start. This is what builds life-long relationships with customers – the kind of customers that will follow you wherever your business goes.

(Hint: The cost of your product or service should not be the main differentiator from your competition.)

3. Customer acquisition
The key to acquiring customers goes back to the need you’re trying to fill by running your business. If the demand for your product is high, customer acquisition may be easier. And there are always methods to bring in more. First and foremost, be aware of your brand and what your business offers. This will make identifying your target audience more accurate. Then market to them with a varied strategy on multiple fronts: content, email, and social media; search engine optimization; effective copywriting; and the use of analytics.

(Hint: The amount of money you spend on marketing – e.g., Google & Facebook ads – is not as important as who you are targeting.)

4. Building product inventory
This step points directly back to your startup cost. At the beginning, do as much research as you can, then stock your literal (or virtual) shelves with a bit of everything feasible you think your target audience may want or need. Track which products (or services) customers are gravitating towards – what items in your inventory disappear the most quickly? What services in your repertoire are the most requested? After a few weeks or months you’ll have real data to analyse. Then always keep the bestsellers on hand, followed closely by seasonal offerings. And don’t forget to consider making a couple of out-of-the-ordinary offerings available, just in case. Don’t underestimate the power of trying new things from time to time; you never know what could turn into a success!

(Hint: Try to let go of what your favorite items or services might be, if customers are not biting.)

5. Compliance with legal standards
Depending on what type of business you’re in, there may be standards and regulations that you must adhere to. For example, hiring employees falls under the jurisdiction of the Department of Labor and Federal Employment Laws. There are also State Labor Laws to consider.

(Hint: Be absolutely sure to do your research on the legal matters that can arise when beginning your own business. Not many judges are very accepting of “But, Your Honor, I didn’t know that was illegal!”)

Starting your own business is not an impossible task, especially when you’re prepared. And what makes preparing yourself even easier is becoming your own boss with an established company like mine.

The need for financial professionals exists – everyone needs to know how money works, and many people need help in pursuing financial independence. My company works with well-known and respected companies to provide a broad range of products for our customers. We take pride in equipping families with products that meet their financial needs.

Anytime you’re ready, I’d be happy to share my own experience with you – as well as many other things to consider.

  • Share:


Subscribe to get my Email Newsletter